Luminous Letters

78366777Bottom line. Writers want their work to shine.

I know I do. During the day, I’m a communications consultant and writer. Okay, so what does that mean?

For the most part, I counsel senior leadership and internal clients on the best way to communicate to employees. I also write for a newspaper complete with deadlines, interviews and chaos. My lead has to be tight, my headline sparkling and my overall story, accurate and entertaining (Actually, I’m on deadline now, but I had to write this blog).

Whether it’s the launch of a new Web site, a newspaper story or company-driven campaign, my job is to make my clients look good by helping them reach their target audience with effective communication. In essence, I’m their publicist, copywriter, cheerleader and editor.

This leads me to my thoughts on the EDITOR.

Although you probably fight to keep every word as you originally wrote it, the editor usually has very good advice when it comes to edits. Without them, writers would be up the creek without a paddle. They’re our critical eye when we think our work is brilliant. They read our work when we’d prefer to poke our eyes out with a pen, rather than have to look at our copy for the hundredth time.

My editor (day job) is a fantastic writer. She knows what goes where, what sounds good and is a stickler for grammatical correctness. Can you blame her? For example, it drives her crazy when the apostrophe is used incorrectly. I too, share that pet peeve. We commensurate on a daily basis.

Here’s a little grammar tip: The apostrophe always falls before the “n” in catchy phrases such as This ‘n That, Plug ‘n Play, Pack ‘n Play. You’d be surprised how many people use it incorrectly and place the apostrophe after the n.

Yet, I digress. Hmm …what was I saying? Oh, right …editors.

The same holds true for editors who look at our manuscripts. They’re concerned with the flow of the story, the marketability and the grammar—among other things. I wouldn’t doubt that some sharpened their skills in other areas such as communications, advertising or newspaper and magazine.

I’m grateful to know how an editor’s mind works–most of the time. 🙂 I look forward to working with them and getting their feedback. I want my work to look GOOD.

A professor of mine once told me a writer can’t have an ego. The red pen will hit your copy or manuscript, no matter who you are. The trick is to take constructive criticism and make your work luminous.

Speaking of which, I need to go back to my article. It’s looking a little dark in here.


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